Fanny Dunagan is the CEO and Content Strategist of PathLynks, a content & video marketing consultancy serving the technology industry. Her firm specializes in LinkedIn content strategies and plans, as well as livestreams, video marketing & production. She trains leadership teams on personal and business branding, to build authority and thought leadership around their products, services and values. Before starting her own company, Fanny had a corporate career in change management, communications and training for technology projects in the Aerospace & Defense industry. As a senior consultant at Arthur Andersen Business Consulting and HCL Technologies, she served Fortune 500 clients such as Singapore Airlines and Raytheon Technologies (formerly Goodrich Corp). She paused her corporate career to be a stay-at- home mom to their two children and subsequently became an entrepreneur helping small, medium and enterprise-level companies with branding and content marketing. She’s spoken about branding, videos and livestreaming at a variety of marketing and technology associations, as well as at the headquarters of Toyota and Whole Foods. She's also been a keynote speaker at State of Search Conference and Video Marketing World Conference. She is the host of The CG Hour and the Creator Tips, Tools & Tales Live shows, as well as the Tech Legacies video podcast.
Wrapping up 2024 with purpose: the legacy we leave behind
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Legacy over currency: a reflection at the end of 2024 As we close out 2024, I want to take a moment to express my heartfelt appreciation for all of you. Launching the Tech Legacies newsletter has been a dream of mine for quite some time. Being in your inbox is a privilege and I always want to provide you the most value possible for your time and attention. I’m especially grateful for the thoughtful feedback many of you have shared. Your suggestions and feedback make Tech Legacies more impactful and relevant to what matters most to you. Please keep them coming! For this final edition of the year, I’d like to reflect on a theme that’s central to both the podcast and the newsletter: legacy. Gary Vaynerchuk, a businessman and content creator that inspired me to be an entrepreneur has this famous quote: Legacy is greater than currency. So what does this mean? At its core, it’s about prioritizing long-term impact and the contributions we leave behind over the pursuit of immediate financial gain. It challenges us to think about what truly matters:
This philosophy encourages us to focus on purpose, impact, and making a difference in ways that extend far beyond material rewards. It’s a guiding principle that applies to leadership, personal growth, and creative endeavors. And guess what? When you build a true legacy, the currency is a natural by-product anyways. As we turn the page to 2025, I invite all of you to reflect on your own legacy. Let’s continue building meaningful things together. Thank you for being a part of this journey, and here’s to making 2025 even more impactful! Lucy Mariappa: Navigating crises to rise in leadership Rahm Emanuel famously said: “You never want a serious crisis to go to waste.” That philosophy has certainly been embraced by Lucy Mariappa, who grew up in India and learned valuable lessons around crisis management from her father who was a police inspector. Since then, she's had 24 years of global experience across 40 countries, in corporate & public sectors, across multiple industries. Here are some highlights from our interview:
Watch the full interview here! You may also enjoy this episode from Season 1 where Gertrude Van Horn, former CIO at NCH Corporation and Rimini Street, discussed how to sell to anyone in technology and business. Content tip:Repurposing Content Going back to our first story, a key part of building your legacy is having purpose. But this tip is a little different - it’s about how to repurpose your content most effectively. You can watch this short video here. A little inspiration:The next time you're stuck for creative words, use alliterations. This is when several words start with the same letter and produce the same sound. When I was strolling my local Staples store, these books were all lined up a row and they're perfect examples of alliterations. From Crook to Cook. Beautiful Boards. Taco Tuesday. Bar Book. Happy creating! Thank you to our Tech Legacies sponsor, CG Infinity!Huge thank you to CG Infinity for sponsoring our podcast so we are able to feature these tech leaders with their perspectives and insights. Follow their company page to learn about their tech consulting services and #peoplefirst culture. Now we want to hear from you, ReaderWhat are you most excited for in 2025? Reply and let me know. Fanny 🌟 Want to elevate your company's brand by creating a podcast, livestream or video series for 2025? Click here and let's explore the possibilities. |
Fanny Dunagan
Fanny Dunagan is the CEO and Content Strategist of PathLynks, a content & video marketing consultancy serving the technology industry. Her firm specializes in LinkedIn content strategies and plans, as well as livestreams, video marketing & production. She trains leadership teams on personal and business branding, to build authority and thought leadership around their products, services and values. Before starting her own company, Fanny had a corporate career in change management, communications and training for technology projects in the Aerospace & Defense industry. As a senior consultant at Arthur Andersen Business Consulting and HCL Technologies, she served Fortune 500 clients such as Singapore Airlines and Raytheon Technologies (formerly Goodrich Corp). She paused her corporate career to be a stay-at- home mom to their two children and subsequently became an entrepreneur helping small, medium and enterprise-level companies with branding and content marketing. She’s spoken about branding, videos and livestreaming at a variety of marketing and technology associations, as well as at the headquarters of Toyota and Whole Foods. She's also been a keynote speaker at State of Search Conference and Video Marketing World Conference. She is the host of The CG Hour and the Creator Tips, Tools & Tales Live shows, as well as the Tech Legacies video podcast.
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What do you want your legacy to be? Welcome to 2025! As we begin this fresh, shiny new year, it’s a perfect time to revisit our legacies. There’s a belief that one way to live your life to its fullest is to write your own obituary. Envisioning what your final legacy will be allows you to build that roadmap now. So, what do I want my legacy to be? Simply put, I want people to say that I made them feel seen and heard. I grew up thinking it was better to stay quiet and not bring attention to...
A Holiday Reminder to Engage and Appreciate As Thanksgiving approaches in the U.S., here’s a little-known fact to bring some holiday humor: it’s actually the busiest day of the year for plumbers! With all those big feasts, clogged drains and overworked garbage disposals are often on the “menu.” Thanksgiving is a wonderful reminder to be grateful, and that includes showing appreciation for your LinkedIn followers! Each follower isn’t just a number—they’re individuals who’ve shown interest in...