Fanny Dunagan is the CEO and Content Strategist of PathLynks, a content & video marketing consultancy serving the technology industry. Her firm specializes in LinkedIn content strategies and plans, as well as livestreams, video marketing & production. She trains leadership teams on personal and business branding, to build authority and thought leadership around their products, services and values. Before starting her own company, Fanny had a corporate career in change management, communications and training for technology projects in the Aerospace & Defense industry. As a senior consultant at Arthur Andersen Business Consulting and HCL Technologies, she served Fortune 500 clients such as Singapore Airlines and Raytheon Technologies (formerly Goodrich Corp). She paused her corporate career to be a stay-at- home mom to their two children and subsequently became an entrepreneur helping small, medium and enterprise-level companies with branding and content marketing. She’s spoken about branding, videos and livestreaming at a variety of marketing and technology associations, as well as at the headquarters of Toyota and Whole Foods. She's also been a keynote speaker at State of Search Conference and Video Marketing World Conference. She is the host of The CG Hour and the Creator Tips, Tools & Tales Live shows, as well as the Tech Legacies video podcast.
Kicking off the Tech Legacies newsletter
It took me 1 year to get this out but it's finally here . . .Welcome to the Tech Legacies Newsletter! Your inbox may be full of newsletters and my goal is to ensure you want to open this and read it when it comes out every 2 weeks. A year ago, I launched the Tech Legacies video podcast, which highlights technology executives, including their career stories, lessons and advice. 🌟 In each issue, we’ll feature
There will also be some surprises along the way! Finally, this newsletter is all about helping you. Pass me suggestions of content you’d like to see. Let’s get started! Podcast Feature:Engineering to Law: Career tips from a patent lawyer in technology In this episode, we feature Valerie Davis, Senior Patent Counsel at Texas Instruments and former President of the Alliance of Technology and Women. We talk about her career journey and advice for success in the tech industry. She emphasizes the importance of never forgetting where you came from and staying grounded. Here are some of my favorite insights from Valerie:
You can watch the full interview here. If you liked that episode, you'll also enjoy this one where I share why I started this podcast. Content tip:Importance of Music
Music is the shorthand of emotion. - Leo Tolstoy Developing content is usually thought of as the words we write or say, but music can play a huge role as well. If you feel stuck or unmotivated, listening to an inspiring piece of music can awaken your creativity. So instead of scrolling through a social feed to get a dopamine hit, listen to a song instead. Choosing the right background music for your videos is an important way to bring out emotions in your audience. Our PathLynks team uses Artlist for all our b-roll videos, images, sound effects and music. You can sign up using my referral code here. Watch my short video on the importance of music at this link. A little inspiration:Calling Succession Fans! Continuing the theme from above, I came across a great article recently that brings together two things I love - the HBO series Succession and music. The article focus on Nicholas Britell, the composer for the show, and shares how he mixes classical music with hip hop for the soundtrack. Whenever you can mix unexpected items together, it instills a sense of surprise and wonder in your audience. Use this idea for your next piece of content or your next pitch! Here’s a link to more of his music on Spotify - enjoy! Upcoming EventsIf you nerd out over engineering and toys, or want a nostalgic trip down memory lane, you'll want to check out our LinkedIn Live show on Fri Aug 23 at 12pm CDT where I chat with Jacob Miles, former VP at Hasbro and engineer of the original Star Wars action figures. Who knows - those toys and sports cards that are still in your attic and garage - some of them may be a valuable collectible! Now I want to hear from you, Reader. . .Do you incorporate music in your content and life? Fanny 🌟 Ready to invest in executive coaching and build your LinkedIn thought leadership? Click here. |
Fanny Dunagan
Fanny Dunagan is the CEO and Content Strategist of PathLynks, a content & video marketing consultancy serving the technology industry. Her firm specializes in LinkedIn content strategies and plans, as well as livestreams, video marketing & production. She trains leadership teams on personal and business branding, to build authority and thought leadership around their products, services and values. Before starting her own company, Fanny had a corporate career in change management, communications and training for technology projects in the Aerospace & Defense industry. As a senior consultant at Arthur Andersen Business Consulting and HCL Technologies, she served Fortune 500 clients such as Singapore Airlines and Raytheon Technologies (formerly Goodrich Corp). She paused her corporate career to be a stay-at- home mom to their two children and subsequently became an entrepreneur helping small, medium and enterprise-level companies with branding and content marketing. She’s spoken about branding, videos and livestreaming at a variety of marketing and technology associations, as well as at the headquarters of Toyota and Whole Foods. She's also been a keynote speaker at State of Search Conference and Video Marketing World Conference. She is the host of The CG Hour and the Creator Tips, Tools & Tales Live shows, as well as the Tech Legacies video podcast.
The most important brand in the world… you. Can you guess how many brand messages you see each day? Here’s a hint - it’s a LOT. Researchers estimate that each of us is exposed to 6,000 - 10,000 ads daily. Between social media, search and display ads, emails, and even good old-fashioned billboards and bus stop benches, brands are everywhere. The same holds true for you. While personal branding seems like something we’ve been saying forever, the term itself only goes back to 1997, when Tom...
What do you want your legacy to be? Welcome to 2025! As we begin this fresh, shiny new year, it’s a perfect time to revisit our legacies. There’s a belief that one way to live your life to its fullest is to write your own obituary. Envisioning what your final legacy will be allows you to build that roadmap now. So, what do I want my legacy to be? Simply put, I want people to say that I made them feel seen and heard. I grew up thinking it was better to stay quiet and not bring attention to...
Legacy over currency: a reflection at the end of 2024 As we close out 2024, I want to take a moment to express my heartfelt appreciation for all of you. Launching the Tech Legacies newsletter has been a dream of mine for quite some time. Being in your inbox is a privilege and I always want to provide you the most value possible for your time and attention. I’m especially grateful for the thoughtful feedback many of you have shared. Your suggestions and feedback make Tech Legacies more...