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Fanny Dunagan

Helping tech leaders be seen on LinkedIn to build thought leadership & drive opportunities.

Fanny Dunagan is the CEO and Content Strategist of PathLynks, a content & video marketing consultancy serving the technology industry. Her firm specializes in LinkedIn content strategies and plans, as well as livestreams, video marketing & production. She trains leadership teams on personal and business branding, to build authority and thought leadership around their products, services and values. Before starting her own company, Fanny had a corporate career in change management, communications and training for technology projects in the Aerospace & Defense industry. As a senior consultant at Arthur Andersen Business Consulting and HCL Technologies, she served Fortune 500 clients such as Singapore Airlines and Raytheon Technologies (formerly Goodrich Corp). She paused her corporate career to be a stay-at- home mom to their two children and subsequently became an entrepreneur helping small, medium and enterprise-level companies with branding and content marketing. She’s spoken about branding, videos and livestreaming at a variety of marketing and technology associations, as well as at the headquarters of Toyota and Whole Foods. She's also been a keynote speaker at State of Search Conference and Video Marketing World Conference. She is the host of The CG Hour and the Creator Tips, Tools & Tales Live shows, as well as the Tech Legacies video podcast.

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Featured Post

How to build a powerful personal brand (Hint: start here!)

The most important brand in the world… you. Can you guess how many brand messages you see each day? Here’s a hint - it’s a LOT. Researchers estimate that each of us is exposed to 6,000 - 10,000 ads daily. Between social media, search and display ads, emails, and even good old-fashioned billboards and bus stop benches, brands are everywhere. The same holds true for you. While personal branding seems like something we’ve been saying forever, the term itself only goes back to 1997, when Tom...

about 1 month ago • 3 min read

What do you want your legacy to be? Welcome to 2025! As we begin this fresh, shiny new year, it’s a perfect time to revisit our legacies. There’s a belief that one way to live your life to its fullest is to write your own obituary. Envisioning what your final legacy will be allows you to build that roadmap now. So, what do I want my legacy to be? Simply put, I want people to say that I made them feel seen and heard. I grew up thinking it was better to stay quiet and not bring attention to...

3 months ago • 3 min read

Legacy over currency: a reflection at the end of 2024 As we close out 2024, I want to take a moment to express my heartfelt appreciation for all of you. Launching the Tech Legacies newsletter has been a dream of mine for quite some time. Being in your inbox is a privilege and I always want to provide you the most value possible for your time and attention. I’m especially grateful for the thoughtful feedback many of you have shared. Your suggestions and feedback make Tech Legacies more...

4 months ago • 2 min read

A Holiday Reminder to Engage and Appreciate As Thanksgiving approaches in the U.S., here’s a little-known fact to bring some holiday humor: it’s actually the busiest day of the year for plumbers! With all those big feasts, clogged drains and overworked garbage disposals are often on the “menu.” Thanksgiving is a wonderful reminder to be grateful, and that includes showing appreciation for your LinkedIn followers! Each follower isn’t just a number—they’re individuals who’ve shown interest in...

4 months ago • 2 min read

Introducing the Leadership Spotlight Series! Service-based organizations face a unique challenge. Their most valuable intellectual property lies in the expertise of their subject matter experts (SMEs). To grow and succeed, these firms need to showcase that knowledge to clients and prospects just like the media. But here’s the catch: how do you leverage their expertise for marketing without pulling them away from their core work? The answer lies in efficiency: minimize time, maximize impact....

5 months ago • 3 min read

Are you ready for 2025? I love it when October rolls around. Not only do we get a respite from the Texas summer heat here, but Q4 means planning for the next year begins in earnest. My corporate clients are now preparing their strategic plans and budgets for 2025 and I’m doing the same with my business in thinking how I can best support them. Here’s one area of marketing that I see as ripe for explosion: podcasts and live shows. Now, you may be saying: “Hey Fanny, podcasts have been around...

6 months ago • 2 min read

The power of community I was struggling to get moving. It was a recent Friday night and I was exhausted from a long week. I had already purchased a ticket to the Executive Leadership Forum by Alliance of Technology and Women (ATW). I wasn't motivated to get dressed up and leave the comfort of my house. Sometimes, it just takes a little momentum. As soon as I got there, I saw people I knew and we shared hugs and laughs. It felt like a sisterhood. There's not many technology events I go to...

6 months ago • 3 min read

A journey from meek to maverick . . . American Marketing Association Gala - Marketer of the Year Awards 2024 Many people think marketing is only for the extroverts or the brazen. I was quite shy and meek in school. It wasn't until I became a consultant in my late 20s that I learned to speak up. And it wasn't until my early 40s that I learned the power of my voice and personal brand. This year, I turned 50 and the American Marketing Association Dallas-Fort Worth named me a winner of their 2024...

7 months ago • 3 min read

It took me 1 year to get this out but it's finally here . . . Valerie Davis and Fanny Dunagan recording the Tech Legacies episode Welcome to the Tech Legacies Newsletter! Your inbox may be full of newsletters and my goal is to ensure you want to open this and read it when it comes out every 2 weeks. A year ago, I launched the Tech Legacies video podcast, which highlights technology executives, including their career stories, lessons and advice. 🌟 In each issue, we’ll feature a podcast episode...

8 months ago • 2 min read